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Categories: Second Life

Is Marketing in Second Life a Dud?

Posted by: Rob Hof on April 06

Wagner James Au offers up some interesting reasons why the increasingly popular virtual world Second Life isn't yet proving a marketer's paradise. As some commenters on his post note, this...

How to Lose Your Shirt in Second Life

Posted by: Rob Hof on January 11

Magnus Rothlisberger, a resident of Second Life, describes in the Second Life Herald how he lost the equivalent of $1,153 on blackjack tables in the virtual world. It's hilarious...

Second Life's First Millionaire

Posted by: Rob Hof on November 26

Anshe Chung, the virtual land baroness that I highlighted in my cover story earlier this year, My Virtual Life, has apparently become the first millionaire in Second Life. That's...

Real Threat to Virtual Goods in Second Life

Posted by: Rob Hof on November 15

The many people who make real money by selling virtual clothing, houses, and much more on the online virtual world Second Life aren't real happy right now. A program...

1 Million Virtual Residents

Posted by: Rob Hof on October 18

The online virtual world Second Life just hit 1 million residents. That's up from just 170,000 in late April, when my story about Second Life ran in BusinessWeek. As...

Media Moves to Second Life

Posted by: Rob Hof on October 18

Reuters, Wired, the BBC, CNET--they're all plunging into the virtual world Second Life. Hey, maybe there's more money to be made there than here....


Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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