Categories: virtual worlds

How to Lose Your Shirt in Second Life

Posted by: Rob Hof on January 11

Magnus Rothlisberger, a resident of Second Life, describes in the Second Life Herald how he lost the equivalent of $1,153 on blackjack tables in the virtual world. It’s hilarious…

Second Life’s First Millionaire

Posted by: Rob Hof on November 26

Anshe Chung, the virtual land baroness that I highlighted in my cover story earlier this year, My Virtual Life, has apparently become the first millionaire in Second Life. That’s…

Real Threat to Virtual Goods in Second Life

Posted by: Rob Hof on November 15

The many people who make real money by selling virtual clothing, houses, and much more on the online virtual world Second Life aren’t real happy right now. A program…

1 Million Virtual Residents

Posted by: Rob Hof on October 18

The online virtual world Second Life just hit 1 million residents. That’s up from just 170,000 in late April, when my story about Second Life ran in BusinessWeek. As…

Media Moves to Second Life

Posted by: Rob Hof on October 18

Reuters, Wired, the BBC, CNET—they’re all plunging into the virtual world Second Life. Hey, maybe there’s more money to be made there than here….

Amazon.com May Get a Second Life

Posted by: Rob Hof on June 23

When I wrote a cover story recently about Second Life and other virtual worlds, I immediately wondered why any retailer, say Amazon.com, wouldn’t want to set up in-world, so…

Virtual World, Real ATMs

Posted by: Rob Hof on May 02

The one thing about my recent story, “Virtual World, Real Money,” that still mystifies a lot of people is the idea that virtual money inside an online game can be…

SL Vs. RL

Posted by: Rob Hof on April 26

The one thing I heard from people who heard I was working on my recent story about virtual worlds was: Why would I do this when I have a real…

My Ol’ Virtual ‘53 Chevy

Posted by: Rob Hof on April 24

At the end of my cover story, Virtual World, Real Money, my avatar “Rob Cranes” had run into a “residents association” in this part of the online virtual world Second…

My Second Life

Posted by: Rob Hof on April 20

I ran across the online virtual world Second Life at least a year and a half ago, when I heard that Omidyar Network, eBay founder Pierre Omidyar and his wife…

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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