Categories: Rubicon Project

Rubicon Project Buys Others Online in Audience Data Play

Posted by: Rob Hof on September 15

There’s an emerging trend in online advertising that I only flicked at in an article last February on ad networks: As data about people’s online activities grows, it’s allowing advertisers…

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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