Categories: click fraud

Google Fights Click Fraud—Perceptions, Mostly

Posted by: Rob Hof on February 28

Google soon will introduce some new tools to fight click fraud, such as the ability to blacklist suspected fraudsters and prevent them from even viewing ads to click on. But…

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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