Categories: behavioral targeting

Google To Start Behavioral Ad Targeting

Posted by: Rob Hof on March 11

Google today will step into an emerging but controversial method of targeting ads to people’s interests and online behaviors. This morning, the company announced it will begin offering these ads…

Open-Sourcing Online Ad Targeting

Posted by: Rob Hof on April 10

There’s a glut of online ad networks out there, hundreds of them, each using their own particular flavor of targeting technologies—from Google’s contextual AdSense to many others that track people’s…

Targeting You: Yahoo Moves Deeper into Behaviorial Targeting with BlueLithium Purchase

Posted by: Rob Hof on September 04

With the $300 million purchase of ad network BlueLithium today, Yahoo! is moving further into targeting ads based on people’s online behavior. Behavioral targeting, as it’s known, helps marketers track…