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Hulu Plus Comes Early to Sony's Playstation 3

Posted by: Cliff Edwards on July 14, 2010

Just a couple of weeks ago, on June 29, it looked like Sony would have to wait a few months to offer the Hulu Plus subscription service through some of its products. Sony announced today that certain PlayStation 3 owners will get access to the $9.99-a-month video-subscription plan immediately.
Here’s the catch: Only people in the U.S. who already subscribe to Sony’s new $49.99-a-year PlayStation Plus network subscription service will be invited to sign up for Hulu Plus. The PlayStation Network has 50 million registered users but Sony has been trying to increase revenue with a subscription service, which offers select downloads and game trials. A wider rollout to all U.S. PlayStation 3 users will come later.
The service also is available on Apple iPhones, iPads and iPod touch devices, and certain Samsung televisions and Blu-ray players.
Hulu Plus offers viewers more content than they get from a free Web version, which is being limited to only a few recent episodes of shows. Some early testers of Hulu Plus have complained they are still being forced to watch the commercials that subsidize the paid site.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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