Posted by: Olga Kharif on June 23, 2010
Blockbuster is expanding its mobile efforts. On June 23, Verizon Wireless announced that Blockbuster on Demand, an online movie buying and rental service, will become available on the new Motorola Droid X.
Blockbuster on Demand has already been available on T-Mobile’s HTC HD2 since March. In late 2009, Blockbuster launched an app allowing iPhone and iPod touch users to rent and buy movies.
Many of the company’s competitors are going after mobile phones as well. Apple lets iPhone, iPod and iPad users rent movies from iTunes. Monthly rentals service Netflix has recently released its iPad application. The top-grossing app on iTunes right now comes from yet another competitor, MobiTV, which streams news and sports onto the iPhone.
The influx of rivals ranging from Redbox to Netflix has been one reason behind Blockbuster’s recent struggles with its rental stores business. In the first quarter, Blockbuster’s revenues slid 15.6% year over year, to $939 million. The company will hold its annual shareholders’ meeting on June 24. And the competition is quickly moving from the rental stores, TVs and PCs onto mobile devices.