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Shoppers' Interest in the iPhone Slips

Posted by: Olga Kharif on January 4, 2010

Fewer people shopping for smartphones were interested in buying Apple’s iPhone in December than in September, according to a new ChangeWave Research survey. Last month, 28% of more than 4,000 people surveyed were planning to buy an iPhone in the next three months. That’s down from 32% in September.

What happened? Some of the decline in consumer interest could be due to the fact that the latest iPhone model, released over the summer, is getting older, and many people who wanted to buy it have already snapped it up. What’s more, competitors such as Motorola, HTC and Research In Motion have come out with new, compelling smartphones in the last couple of months. Motorola’s Droid in particular is gaining traction; the gadget is based on Android operating system that allows users to buys and use apps similarly to the iPhone. In December, some 21% of the survey respondents were planning to buy an Android-based smartphone in the next 90 days, according to ChangeWave. That’s up from 6% in September.

It’s not a big leap to assume that Android-based smartphones are starting to eat in a major way into iPhone’s mindshare with consumers.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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