Posted by: Olga Kharif on January 6, 2010
Google’s Nexus One is being promoted on a piece of prime online search real estate that no advertiser normally has access to. U.S. users going to Google.com today can see a promotion for Nexus One right underneath the search box. Next to a tiny icon of the phone, are the words, “Experience Nexus One, the new Android phone from Google.”
The placement is significant, as many analysts have had doubts about Google’s ability to sell many units of the Nexus online. Today, most Americans buy their phones directly from carriers. The carriers spend millions to advertise the phones in TV, radio and newspaper ads. Google, meanwhile, announced it will promote Nexus One online only.
If, however, Nexus One gets promoted on the Google.com page, that could be more effective that even the TV ads in driving traffic to the new Google phone store. The page accounts for more than 71% of all U.S. online searches, according to consultant Hitwise. Several hundred million people access Google properties daily. If even a small percentage of them checks Nexus One out and buys the device, Google could beat all cell-phone sales records.