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Google Promotes Nexus One on

Posted by: Olga Kharif on January 06, 2010

Google’s Nexus One is being promoted on a piece of prime online search real estate that no advertiser normally has access to. U.S. users going to today can see a promotion for Nexus One right underneath the search box. Next to a tiny icon of the phone, are the words, “Experience Nexus One, the new Android phone from Google.”

The placement is significant, as many analysts have had doubts about Google’s ability to sell many units of the Nexus online. Today, most Americans buy their phones directly from carriers. The carriers spend millions to advertise the phones in TV, radio and newspaper ads. Google, meanwhile, announced it will promote Nexus One online only.

If, however, Nexus One gets promoted on the page, that could be more effective that even the TV ads in driving traffic to the new Google phone store. The page accounts for more than 71% of all U.S. online searches, according to consultant Hitwise. Several hundred million people access Google properties daily. If even a small percentage of them checks Nexus One out and buys the device, Google could beat all cell-phone sales records.

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January 13, 2010 05:26 PM

Sales would determine how Google handled the advertising of Nexus One.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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