Posted by: Olga Kharif on January 13, 2010
Google sold 20,000 units of its new Nexus One smartphone in the first week since the phone was introduced on Jan. 5, estimates Flurry, which tracks applications loaded onto new mobile devices.
At first glance, that may not seem like much. Apple sold 1.6 million iPhone 3GS devices in the first week. Motorola sold 250,000 Droid handsets in the first week they became available last November. But here’s a difference: iPhone carrier AT&T and Droid carrier Verizon Wireless have spent hundreds of millions of dollars promoting the devices in their TV ads, on the radio, and online. Google and its partners, T-Mobile USA and HTC, have spent virtually no money on advertising the Nexus. Google has promoted the phone on its search page. For a phone promoted and sold exclusively online, Nexus One has likely done quite well.
The unit volume may also have been affected by some stumbles, as Google and its partners figure out the best way to sell phones online. Some Nexus buyers have complained of confusing customer service and other issues. Some potential buyers may be waiting for Google and its partners to iron out the wrinkles before snapping up the device.