IDC: Apple App Store to Top 300,000 Apps in 2010

Posted by: Olga Kharif on December 07, 2009

The Apple App Store will balloon to more than 300,000 apps by the end of 2010, up from more than 100,000 games, calendars and other apps being offered today, according to a new forecast from consultant IDC.

This estimate may yet prove conservative. In the past year, the App Store’s catalogue increased at a much faster pace, from 10,000 apps to more than 100,000 applications, according to Apple. Were the current rate of growth to continue, the App Store would cross 1 million applications in a year. So IDC forecasts a major deceleration in growth.

There are a couple of reasons why this deceleration in developer interest in the App Store might happen. One, rival app stores, such as Google’s Android Market, will continue to gain traction. The Android Market should grow from more than 12,000 apps recently to as many as 75,000 apps by the end of 2010, according to IDC. Two, many developers are growing increasingly frustrated with Apple’s application approval process. They also complain that, as the App Store’s catalogue grows, users will find it increasingly difficult to find their apps, and it will become increasingly challenging to make money in the App Store.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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