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Technorati: Many Bloggers Get Paid

Posted by: Olga Kharif on October 19, 2009

Today, blogs tracker Technorati released a new report on the state of blogging, and it appears that a respectable number of bloggers out there manage to eke out a living.

According to a survey of 2,828 bloggers nationwide, 13% of the respondents do blogging full time. Another 15% blog to supplement their income. Basically, 28% of the people who blog get paid for it — which is a staggering number, if you think about it. Every fourth blogger out there is getting paid for promoting brands or driving new leads to their businesses. That — at a time when most advertising- and marketing-dependent businesses, such as traditional media, suffer. Clearly, bloggers are doing something right.

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Reader Comments

Andrew Basten

October 19, 2009 11:21 PM

There are hundreds of thousands of blogs according to Technorati? I do not understand what you are talking about. What am I missing here?


October 20, 2009 03:08 AM

Paid bloggers who pretend to be regular web readers are committing fraud through misrepresentation when they secretly promote a product. While some media writers also engage in this type of sneaky business arrangement, that does not make paid bloggers virtuous. BW's advertisement revenue and its livelihood would suffer if many big companies resort to this form of dishonest advertisement. Since brilliant Olga Kharif believes bloggers acting as secret advertiser "are doing something right," BW should set aside her employment when advertisement revenue declines.

Lisa Moskal

October 20, 2009 11:53 AM

Getting paid for promoting brands and driving business leads may be capitalism at its best, but certainly calls credibility into question. More fodder for a cynical world. I thought we were living in an age of transparency? Perhaps the best option for these bloggers is open disclosure. If they want to maintain their readers trust, it's the only option.


October 20, 2009 01:48 PM

There are a rash of so called blogs that Ballbuster mentions but there are even more "domain sitters" who register misspelled names of popular websites and then post tons of Adsense Ads. But "real" paid bloggers are a whole other thing. "Mommy" and "Daddy" bloggers are not only getting ads/sponsorships from companies they are also getting free products and trail periods. Ford has taken the blogosphere by storm. First Ford had bloggers take home a Fiesta and write about it for a certain amount of time. But then Ford has continued to allow various bloggers try other Ford/Lincoln/Mercury vehicles for weekend test drives.


October 20, 2009 04:19 PM

"dishonest advertisement"? that's what you call it? why? because you bought a $100 ebook of how to get your girlfriend back and didn't?

be careful when you use the word 'fraud'. it may just bite you in the ass one day!

Jen McLean

October 20, 2009 05:28 PM

Technorati here: a clarification on this data.

28% of bloggers earn money blogging. The majority do so from placing display advertising on their blogs. All of the data on how bloggers are making money on their blogs will go live in the Thursday 10/21 article.

Very, very few bloggers in our survey are accepting paid posts, which seems to be the bulk of the discussion in the comments here.

dan tynan

October 22, 2009 08:42 PM

as a professional journo trying to supplement his income by blogging, this is good news. but remember it's likely that only a small slice of bloggers -- those who take it seriously, sell ads, promote themselves, etc -- use technorati, and hence, would be likely to see or take the survey. so it's a different slice of life than the entire blogosphere. I'd bet serious money that 28 percent of ALL bloggers aren't making money. but 'twould be nice if 'twere true.



November 6, 2009 10:28 PM

The FTC has been very concerned with the number of bloggers providing endorsements without making it clear they are being paid. So they have revised the rules - see my post on New Federal rules for product reviews/endorsements by bloggers for more information.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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