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Amazon Kindle Goes International

Posted by: Olga Kharif on October 7, 2009

Nearly everyone I know who owns a Kindle travels internationally. So Amazon’s latest move, to allow e-reader buyers to download e-books wirelessly not only in the U.S. but also in more than 100 other countries comes as no surprise. Amazon is simply trying to increase the device’s appeal to its core, business traveler market segment.

“These are smart moves for Amazon, as a good proportion of early Kindle adopters have been business travelers, who were frustrated by the inability to download new books outside the country,” Larry Fisher, a research director at consultant ABI Research wrote in an Oct. 7 note. “It also opens up the rest of the world as potential markets for Amazon and the Kindle, at a time when competing e-book readers have been trying to make the transition from other countries to the US market.”

With international wireless connectivity added in, the Kindle becomes attractive to overseas buyers, partly because of its relatively low cost. Even with shipping and import fees added in, the new Kindle international e-reader is often cheaper than rival products sold in various countries.

The new, international Kindle model will launch on Oct. 19 and sell for $279. The price of Amazon’s domestic-only Kindle, which used to sell for $299, has been reduced to $259.

P.S.: The Kindle finally became available internationally today. And it looks like in Germany, at least, publishers are less than welcoming .

Reader Comments

Henry R Nusbaum

October 7, 2009 1:45 PM

The Kindle 2 which was given to me by daughters-in-law as a 95th birthday gift in March 2009.and sold for approximately $400. The 2 Kindle 2s which I purchased as a "return gift" for $299 each are now valued @ $259 each are all now surpassed by a newly introduced international model. I believe that your earliest and most supportive Kindle 2 backers
should not be made to feel that their early support was misplaced. Some kind of adjustment would be appreciated.

Blog Kindle

October 7, 2009 5:55 PM

I've put together a table that lists every country in which Kindle is available along with number of books, their pricing, wireless availability etc at

ian hollingworth

October 8, 2009 5:30 AM

Blog Kindle, you are a star!

Steve Bangalore

October 8, 2009 8:19 AM

Gee this is at least the 20th article in Businessweek about Kindle or Amazon in the last year. I herby appoint Businessweek to be the official Amazon / Kindle Public Relations firm. Free adverizing every two weeks. Does Businnessweek just reprint Amazon's public relations releases as news?


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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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