Rhapsody, and Subscription Music, Come to the iPhone

Posted by: Stephen Wildstrom on September 9, 2009

There was a little bit of iPod news that Steve Jobs neglected to mention at Apple’s big music event Sept.9. Subscription music in the form of RealNetworks’ Rhapsody has come to the iPhone and iPod Touch.

The long-promised Rhapsody app appeared Wednesday night in the iTunes App Store. The app is free, but requires a $14.99 a month Rhapsody To Go subscription. It also requires the iPhone 3.1.1 firmware, a free upgrade for the iPhone but a $4.99 download for the Touch.

Real and Apple has a tangled and often acrimonious history. Several years ago, Real attempted to sell music for download to the iPod, a move shut down by a change in the players’ software. And Jobs has made no secret of his disdain for subscription music. Although some premium radio-like services, such as Pandora, have been approved for the iPhone, Rhapsody is the first true subscription service to win Apple approval. For the time being, Rhapsody offers streaming music only, but hopes to provide downloads in a future version.

Like other non-Apple services, Rhapsody has one big disadvantage relative to iTunes. Because the iPhone and Touch allow only one app to be active at a time, you can;t do anything else while playing Rhapsody music. iTunes, however, is allowed to play music in the background of other apps.

Reader Comments

filip

September 10, 2009 7:04 AM

I guess the writer hasn't heard of the Spotify App for the iphone? With it you can stream billions of songs you choose AND store them in a cache for offline use as well!!

Steve Wildstrom

September 10, 2009 9:12 AM

@filip--I should have qualified that to say the Rhapsody is the first subscription service available in the U.S. You can;t get Spotify on this side of the Atlantic.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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