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Intel to Step into Mobile Apps

Posted by: Olga Kharif on September 23, 2009

On Sept. 23, chipmaker Intel announced it will launch, in 2010, its own store peddling applications for mobile devices. The app store is expected to cater to devices ranging from netbooks to cars to handsets, and to look similar to the popular Apple App Store.

Clearly, Intel as a company is morphing. Once, it used to make chips that went into computers and other devices. More recently, with the acquisition of WindRiver, Intel has been moving to offer software and services, some of which it may offer to consumers directly. Essentially, Intel is removing the middlemen — computer makers — to interact with end users directly.

Can Intel swing it? I don’t see why not. Thanks to its famed “Intel Inside” campaign, Intel is a household name. It’s already a consumer brand, and Intel is smart to capitalize on that.

Its PC maker partners will be able to promote the resulting apps in their own-branded stores. It looks like Acer, Asus and Dell have already signed up to participate.

One interesting bit: It looks like Intel is courting Windows developers. According to the announcement, “developers will be able to write applications once and have them run on Windows and Moblin — [that’s Intel’s software on which apps for the app store will be based] — devices.”

Reader Comments


September 23, 2009 7:03 PM

Intel's cpu is very good nobody but not sure about the mobile apps,we have to wait to see test result before buying it.Replica Handbags

Jacky Tai

September 23, 2009 10:25 PM

Nice article. Now if only BusinessWeek can stop those irritating ads from popping up. It's stupid!


September 24, 2009 3:00 AM

Once HTML5, WebGL, etc. are widely supported by mobile web browsers, developers will be able to deliver sophisticated, cross-platform web apps (with offline use, 3D graphics acceleration, etc.), to any smartphone running any OS.

Then, it won't matter so much which OS is running on which smartphone, since the same apps will run on all of them. The OS will simply be delivering the "user experience".


September 24, 2009 3:52 AM

Intel never did well with the consumer product. It gave up PC's when it did. Intel's branded mother boards are OEM's, or else no better than Taiwanese brands as Asus, and the likes, give value for money and performance. All performance mother boards are from OEM companies in Taiwan. As WalMart store brand products offering store brand for much less than the original brand from the same company, Intel can be good in that. However Intel should put its house to order.


September 24, 2009 2:27 PM

I don't particularly see Moblin supplanting anyone anytime soon, which means that, like Palm, they will have to continue to pour money into support for their store and for OS development. I think they're wasting their money in an ever-crowded field, even if Intel has cash to spend for these side projects. At some point, some smart person will see that the cash flow going out remains higher than the cash flow coming in, and subsequently cut the project or sell it.


September 24, 2009 7:46 PM

It is good to hear Intel to join app store... Sick & tired of Apple & M$....


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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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