Sirius XM's iPhone App Surpasses 1 Million Downloads

Posted by: Olga Kharif on July 6, 2009

Today, Sirius XM announced that, in two weeks of availability, its iPhone app has surpassed 1 million downloads on iTunes. That’s quite impressive, considering that Sirius only has 18.6 million subscribers, and that shock jock Howard Stern’s talks shows haven’t even been made available through the app.

Back at launch, the lack of Stern content was considered to be the kiss of death for this app. Of more than 57,316 users who’ve so far reviewed the app, most give it a one-star rating. Of nearly 5,000 reviews published on iTunes, the overwhelming majority are negative. “No Stern No Good!!!” writes one reviewer.

And yet, the Sirius XM application is the seventh most popular free app on iTunes today. It’s more popular than social network Facebook, and that’s saying something. Clearly, the app is a wild success.

Perhaps Howard Stern isn’t as important to the iPhone- and iPod touch-carrying public as he is to some of Sirius XM’s traditional users. Most iPhone owners are quite content just listening to Sirius’s music, comedy shows and sports talk.

Reader Comments

Temple Aire

July 6, 2009 2:05 PM

GOOD NEWS!! There is a new movie out about the whole Sirius XM/Mel K. story called: Stock Shock. Stock Shock also exposes the market manipulation that caused the stock to go down to 5 cents. stockshockmovie.com

Wane in Seattle

July 6, 2009 3:01 PM

This app isn't free, you have to pay $3.00 a month for it. It might be the most downloaded, but you should find out how many people have downloaded then deleted it once they found out all the things that aren't included. No Nascar, MLB, Stern, NFL. Sirius really screwed up with this one.

Dan

July 6, 2009 3:39 PM

"Perhaps Howard Stern isn’t as important to the iPhone- and iPod touch-carrying public as he is to some of Sirius XM’s traditional users. Most iPhone owners are quite content just listening to Sirius’s music, comedy shows and sports talk."

WRONG. Yes, people are downloading the app - I have too, but I am not even using it. Find out how many have uninstalled the app after installation. Would be good to compare. The app is slick, but without Howard it will fail.

Noah Johnson

July 6, 2009 4:08 PM

I think whats more important than total downloads is the number of Iphone owners who have continued the pay service past the 7 day free trial. That will give you a better idea of whether or not the app is a hit.

Alex

July 6, 2009 4:12 PM

But who actually uses the application? I downloaded it but never actually used it since it'll cost more money over my monthly XM subscription. Useless.

Joe

July 6, 2009 4:29 PM

"And yet, the Sirius XM application is the seventh most popular free app on iTunes today. It’s more popular than social network Facebook, and that’s saying something. Clearly, the app is a wild success."

This comment made me laugh out loud. Everyone I know who has an iPhone or iPod touch downloads just about every top 10 free app there is, and simply delete it if it proves worthless. The app got into the top 10 before people realized how terrible it was, but by then people began to download it simply because it was popular and they wanted to see for themselves.

As for the Facebook comparison - that app has been around for nearly a year and is one of the first apps (if not THE first) one gets when purchasing a new iPhone or iPod. Everybody has that app already. To call a top 10 free app that people download out of curiosity and then delete (hence the 57,000 negative reviews) a "wild success" is just silly.

Pest

July 6, 2009 5:39 PM

Opie & Anthony and Ron & Fez CAN be heard on the Sirius XM iphone App.

:D

Sirius 197/ XM 202

Arnie

July 9, 2009 4:46 PM

I was among the majority that was disappointed by the app when it did not include Howard Stern's content as well as MLB & NBA to name a few. I am a lifetime subscriber to Sirius XM as well as a stockholder. I downloaded the app and tried it for the 7 day trial. I would have no problem paying the extra $3.00 a month or maybe a bit more if it had the content (Howard, etc.). But for what it is offering, I do not see many people continuing to pay $3 - $13 a month when they can get music from other free apps on the iphone. SO maybe they have over $1 million now, but I do not see all those downloads turning into long term revenue if they do not figure out a way to get the #1 draw of the company on this app. I have since deleted the app from my iphone.

JERROLD WILLIAMS

July 17, 2009 1:16 PM

Obviously 100% of people that download will not become subscribers. We need to look at the potential of this app though. First a percentage of the million will become paying subscribers, either for $3.00 or the $12.95. What is overlookded by everyone is the exposure SiriusXM is getting from the app. A percentage of people have been curious about Sirius XM for years, but never had the hardware to "sample" the service. With the app, they have 7 days to try out the service and maybe find a dj, personality, news or comedy chanel that they love. I cant think of any person who can not find a chanel they would love. So, some will go out and buy a unit for their cars after liking the service. Next, I've seen billboards associating Sirius XM with the app, this gives the company more credibility with non-subscribers. Then we can start having ads from personalties once again, oprah, howard, eminem, etc....Howard will be available one day, and when he becomes available, that will be another media boost to get free promo for the app!!!
People act like radio is Music and Howard stern...ie.."i can get free music from Pandor" and "No Howard Stern, app sucks"..people stop the nonsense..there is more to radio!!!in fact 120 other things...

Post a comment

 

About

Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

Categories

 

BW Mall - Sponsored Links

Buy a link now!