Boost Mobile: Getting a Boost
Posted by: Olga Kharif on May 05, 2009
Yesterday, when Sprint Nextel reported impressive results of its prepaid division, Boost, a lot of analysts have begun to question how much longer Boost can produce such stellar performance.
Well, today I talked with Boost Mobile’s president Matt Carter, and he says he’s only getting started in marketing the prepaid offering. On May 1, Boost hired car racing champ Danica Patrick to promote its service in ads. At the end of May, Boost will roll out its first phone equipped with a Qwerty keyboard, Motorola’s i465, called the Clutch. The phone should appeal to power data users.
What’s more, by year-end, Boost, which currently only has three retail locations (in Houston, Miami and Los Angeles) and is mostly sold through Sprint’s stores, will open 50 retail stores of its own. It will have 10 stores by the end of June.
So I wouldn’t be surprised to see Boost’s subscriber acquisitions growth revving up further — and not just while the economy is in the doldrums. “The economy has given us a platform to make people more aware of the prepaid offering,” Carter says. “I don’t think people are going to go back [to postpaid plans when the economy recovers].”