AT&T: The U.S. Smartphone Carrier?
Posted by: Olga Kharif on May 15, 2009
Carrier AT&T announced today that it has twice as many smartphone users as any other U.S. mobile services provider. Nearly 32% of its postpaid subscribers now use an integrated device. AT&T, of course, is the exclusive service provider for the Apple iPhone in the U.S.
This is big news. Clearly, AT&T is doing a much better job of attracting high-end, most profitable users than Verizon Wireless and other competitors. Part of it is the iPhone factor. The device has led many subscribers to switch to AT&T. But AT&T may also be doing a better job marketing smartphone devices and related plans.
Already, there’s talk that, unless other service providers start catching up, AT&T could emerge as the go-to smartphone carrier, especially if it rolls out more new devices from Apple, as expected, later this year. “These devices are going to give AT&T the bulk of smartphone users,” says Richard Doherty, director at consultant Envisioneering Group.