T-Mobile Sidekick Goes Social

Posted by: Olga Kharif on April 17, 2009

On April 17, T-Mobile USA unveiled a new version of its popular Sidekick device. Besides improvements in hardware, the new Sidekick LX features a slew of cool social-networking features that aren’t yet widely available in the U.S. The phone will pop up Facebook, MySpace and Twitter status updates and notifications directly into an application a user is in. They will appear as screen overlays. You’ll be able to see the full text of a tweet, for instance.

Companies like INQ are already integrating social-networking features into phones in Europe. But such deep integration is still new to the U.S. It will be interesting to see whether the feature attracts lots of user attention. It might: Today, three out of every four Sidekick users access a social networking site at least once a week. If the Sidekick LX proves to be a success, such deep integration could start popping up in more phones in the coming months.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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