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Mobile Apps: A Waste of Money?

Posted by: Olga Kharif on February 23, 2009

Pinch Media just published an interesting report: It claims that only 30% of iPhone owners who buy an app use it the next day. Fewer than 5% of people use the app after 20 days.

What does this tell us? That most mobile apps out there aren’t useful or good enough. The first day I played with an iPhone, I downloaded about 10 apps. Only one of them proved to be well-done enough for me to use again. The rest just didn’t offer what they had promised. What has your exeprience been? How many apps have you downloaded that you’ve used for more than a day or two? What are you still using?

Reader Comments


February 23, 2009 7:59 PM

This isn't any different than on Macs/Windows, thousands of apps to try and very few end up saved and used on a daily basis. Did anyone expect anything different?


February 25, 2009 5:56 AM

Not only PXlated is right on the spot as we can take a look by ourselves. Which apps icons do we have in our desktops or Program files that survived to see another day? And even within this tiny group do we really use on a daily basis? Still, the worlds most popular batch of software is the cursor arrow that becomes a pointing finger when browsing over an hiperlink. That's what I call sucess across the border...


March 3, 2009 9:31 PM

I use google earth and thats about it. But what about apps as a business model? what about the 2 guys making what seems to be millions from 2 fart applications - i think they're tied up in a lawsuit against each other right now. I guess there trying to figure out who's fart is loudest :)

This question depends on how you look at it. As the buyer of the app or the seller. Buyers need the app to work and be useful time and again. Sellers only need the app to be worth buying once.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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