Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Kosmix, "Your Guide to the Web," Gets $20 Million, Launches Beta

Posted by: Rob Hof on December 8, 2008

Armed with an additional $20 million in funding, Kosmix is looking to expand its vision of how best to provide people a map to the World Wide Web. No, Kosmix is not trying to take on Google, though its founders do hope they’re pointing the way to what’s beyond mere search. The 65-person company, which now has raised a total of $55 million from Accel Partners, Lightspeed Venture Partners, Dag Ventures, and private investors such as CEO Jeff Bezos, former Motorola CEO Ed Zander, and Legg Mason fund manager Bill Miller, is more like a combination of feed aggregator NetVibes (but not just for material with feeds), Demand Media’s niche topic sites (but done with algorithms rather than people), and Yahoo’s portal (but more personalized).

I do wonder whether people now accustomed to searching the Google two-or-three-words-and-10-links way will cotton to this, useful as it seems to be. But Kosmix cofounder Anand Rajaraman tells me that Kosmix’s proof-of-concept—a health site called RightHealth—is now the second-largest health Web site by traffic. So something’s working.

So far, Kosmix’s revenues, about $10 million annualized, come from Google’s AdSense and display ads from some 50 ad networks as well as some sold by a small Kosmix sales team—which will get larger with the new venture round. Early next year, Kosmix hopes to debut “sponsored modules,” which will be a couple of sections of a page sponsored by an advertiser. The idea is that Kosmix’s results pages will constitute very targeted audiences that may be appealing to advertisers.

Reader Comments


December 9, 2008 11:03 PM

Kudos to Kosmix for landing $20M in funding and for trying to change the face of search.

But you should check out NeXplore (, another search engine working mightily to change the face of search.

With approx 4M unique visitors/month, NeXplore is faring far better than Kosmix, Cuil, Mahalo, Searchme, CoolIris, etc.

Don’t take my word for it. Check out NeXplore vs others on


December 12, 2008 3:34 AM

waiting for the sucess of kosmix ...........

Post a comment



Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!