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Show of Hands: Love or Hate the New Microsoft Ad?

Posted by: Rob Hof on September 05, 2008

The new Microsoft ad with Jerry Seinfeld and Bill Gates has sure stirred up a blogstorm today. People either sort of like it or hate it. Mostly the latter, it would seem.

I dunno, I sorta like it. And I wasn’t even a Seinfeld fan. This ad, at least—I can’t speak for the many more to come—humanized Gates and, by extension, Microsoft. You’d think a Gates butt wiggle is the last thing you’d want as the punchline of an ad, but I think it worked.

Of course I have no idea what the ad, which is supposed to help consumers reconnect with Windows following the Vista debacle, means. Apparently, according to Microsoft, it’s not supposed to mean anything except that Microsoft has a sense of humor. Which it does, as this Gates farewell video already showed.

So to the critics, I say, lighten up. I mean, when’s the last time you even paid attention to a Microsoft ad?

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Reader Comments

David Gerard

September 7, 2008 05:57 PM

I told ya - they shoulda got a real comedian!

russell cole

September 7, 2008 07:19 PM

I found the commercial overwhelmingly stupid, unappealing, and certainly absent of any humor. I cannot believe that Jerry Seinfield would compromise his brand by lending himself to this. Microsoft will never get it.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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