Posted by: Olga Kharif on September 10, 2008
Last night, mobile advertising platform AdMob released some fascinating metrics. The company, which serves ads to more than 5,000 mobile Web sites around the world, tracks mobile Web traffic from smartphones.
And some of its findings are surprising: Today, we assume that users of Apple’s iPhone access the Web far more than users of other devices. Not true, according to AdMob’s U.S. data. Surprisingly, users of Motorola’s Razr V3 are more than four times as likely to access mobile Web sites (as measured by the number of ad requests they submit whenever they access sites on AdMob’s network). Motorola Krzr K1c generates more than three times the number of requests of the iPhone as well. AdMob’s statistics could be skewed, as the company only tracks certain sites.
If reflective of overall trends, these findings could indicate that users don’t need encouragement of touch screens and user-friendly menus to get onto the mobile Web. Motorola’s designs — which have been pooh-poohed for months — may work just as well, if not better.
Do you think AdMob’s findings are reflective of larger trends? How do you explain them?