Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

American Consumers Cut the Cord

Posted by: Olga Kharif on September 18, 2008

Consultancy Nielsen Co. estimates that 17% of all Americans — 20 million of us — already rely on cell phones to make all calls. They have cut the cord, and are no longer paying for landlines.

Nielsen believes such wireless substitution will skyrocket in the next few months, as consumers try to cut their spending in the face of worsening economy and higher gas and food prices. Ranks of wireless-only consumers will rise to 20% of the U.S. population by year-end, Nielsen estimates. One in five consumers will not have a home phone line by January. That’s staggering.

And that’s very bad news for landline telcos. Clearly, there’s a chance that line losses by companies like Verizon and AT&T will accelerate in the next few months, big time.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Lalee

September 19, 2008 04:18 PM

OOps! 17 percent of the American population doesn't make "20 million of us," but close to 52 million Americans--U.S. population is roughly 305 million.

Correcto

September 20, 2008 10:31 PM

If you read the Nielson "estimates" link, they say there are 20 million HOUSEHOLDS with land line, not people.

Tech Untangled

September 22, 2008 07:30 AM

The nielsen report is about US households and not about Americans. Goes to show that even reporting a few facts from another article by changing a few words here still requires thinking.

Post a comment

 

About

BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

Categories

 

BW Mall - Sponsored Links

Buy a link now!