Developers Frustrated With Apple

Posted by: Olga Kharif on August 14, 2008

I still remember how excited software developers were on July 10, when Apple launched its iTunes App Store, which offers iPhone applications from third-party developers. Many programmers figured Apple would allow them to finally make the big bucks off of their craft.

But while some developers have since struck gold, many others are seething with resentment. After submitting an iPhone application early, in June, one developer is still waiting for Apple to approve this software and to put it up for sale. From what I am hearing, the queue is enormous.

Perhaps Apple doesn’t have enough staff power to review the flood of applications it receives fast enough. But developers who are used to having their applications approved within days are stuck in review with no end in sight.

Some developers tell me their software has been rejected for reasons they don’t find satisfactory. In several cases, one application might get rejected, while another one — just like the first one — gets approved. There’s no consistency. No one seems to know the criteria Apple’s reviewers use to give a thumbs up or thumbs down. That’s troubling, and this problem has to be corrected, fast. Or, as fast as the software industry embraced Apple, it could turn to someone else.

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Reader Comments

Nik

August 15, 2008 02:24 PM

Not to mention the backlog on approving companies into their developer program. No updates, no replies to inquires. We applied well before July 10th, and are still waiting!!

Alice

August 17, 2008 07:34 PM

> Some developers tell me their
> software has been rejected for
> reasons they don’t find satisfactory

So you really think Apple is just randomly saying "I think we'll delete a bunch of great apps again today... for absolutely no reason"?

I think Apple is being *TOO* generous with allowing apps to go on sale.

Illegal apps (NetShare)
Copyright violation apps (Many games)
Very buggy apps (MANY)
Con-game apps ("I Am Rich")

Kim

August 17, 2008 07:36 PM

> After submitting an iPhone
> application early, in June, one
> developer is still waiting for Apple
> to approve this software and to put
> it up for sale

If it's been 11 weeks... your app was either "lost" or "disapproved".... it's NOT "Apple is just deliberately being mean to me!"

Mr.Google

September 29, 2008 05:33 AM

Steve are you listening !? Your company sucks and I as an investor is pissed off!

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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