Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Walking Venice with an iPhone

Posted by: Stephen Wildstrom on July 25, 2008

I’m vacationing in Italy and for the past couple of days, I’ve been using an iPhone 3G and Google Maps to navigate the world’s most hopelessly confusing city. It’s not perfect but it works pretty well.

As long as I have a decent view of the sky—sometimes impossible in a narrow calle—the GPS is very accurate at pinpointing my position. The big problem is that even at the highest-scale setting, the maps on the screen, like printed maps, don’t have room to print the names of all the tiny alleyways. Sometimes the alleyways don’t have names painted on the walls. And sometimes the names that are there don’t correspond to what’s on the map, all par for the course in Venice. But at least if you choose the wrong route out of a campo, the little blue dot will tell you how you’ve gone wrong.

On the other hand, I’ve discovered that thew wonder of universal coverage in Europe is something of a myth. It’s true for voice, but 3G data is a different situation, at least for a visiting American.

One reason voice works so well is that there are multiple networks all using the same GSM standard and you can roam freely among them. For data, I am limited to the networks that AT&T has data roaming agreements with. For me, something that shows on my phone as I WIND works the best. If I'm on Vodafone or TIM, I can make voice calls but can't seem to get a data connection. And coverage on any one network is spotty, just like at home; sometimes it will go from three bars to nothing while I'm standing in place. and this is hardly just an iPhone problem; the same thing happens with my Motorola Q9h that I'm using to get corporate email via Good Mobile Messaging. Fortunately, the messaging is much more tolerant of an intermittent connection than Google Maps.

So maybe we should stop beating ourselves up over how much better things are in Europe. Or maybe data roaming from one network to another works better if you are a customer of one of the local networks. Tell me if you have experience in this.

Reader Comments


July 26, 2008 12:25 PM

how fortunate you were! neither our phone nor our gps worked in venice. time to change phones, i guess :D

David Charles

July 29, 2008 6:19 PM

Italy and technology are two words that should never be used in the same sentence! As far as mobile technology is concerned, you can't beat the US in terms of value, coverage, and features. Try the same experiment in Finland.

I live in Venice

January 19, 2009 12:27 PM

Italy has 4 major mobile phone networks; TIM, Vodafone, Wind and 3. TIM is basically equivalent to At&T in the US, latest phones, 900lb gorilla, not the best prices or overall network. Wind, overall in Northeast Italy likely offers the best network and value. For example, Wind offers 100 hours of 3G data per month, unlimited volume for 10 euro - that's unheard of anywhere in North America. In addition, only Americans pay to receive calls or SMS - and I just spent 3 days skiing in the Alps/Dolomites and never lost coverage and in many places, had 3G data connection. David Charles is high if he thinks any US carrier can come close. The narrow alley's and heavy concrete buildings in Venice make all radio reception a challenge. However, I notice that if I use my At&T or T-Mobile SIM cards in Venice, I get slightly worse service than if I use my Wind or TIM SIM's in the same phones - not quite sure why. Those coming to Italy might want to buy themselves a local SIM with either Wind or TIM for data and voice - save a ton of money and maybe get better coverage.

Ed K

August 30, 2009 6:37 AM

where can I buy WIND SIM in Venice with GPRS package?

Post a comment



Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!