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App Store Activations: 100 Per Second

Posted by: Olga Kharif on July 15, 2008

Just how much downloading is happening through the new Apple App Store? One developer, uLocate, says users are activating its Where application at a rate of 100 per second at peak. And Where is not even in the top-10 most popular free or paid applications in the store.

Just based on this one statistics, I’d expect Apple to blow way past analysts’ estimates of downloading through the store. A few weeks ago, analyst Gene Munster estimated that Apple and third-party developers would make $1.2 billion if each of the 85 million iPhone and iPod Touch owners spent $15 during 2009. Well, if paid applications are selling at the rate that Where is getting downloaded at, that may very well be achievable. And perhaps Apple will do even better.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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