Coffee and Free Wi-Fi: Now That's Service!

Posted by: Olga Kharif on June 4, 2008

Starbucks just made a really smart move: It has started offering its loyal customers free Wi-Fi service.

This is something lots of people who’ve frequently found themselves working at Starbucks have dreamed about for years. Until recently, T-Mobile charged $10 a day for the service inside Starbucks. That’s one reason many people have opted to go work at cafes that don’t charge for Wi-Fi access, instead. Now, after switching to AT&T for Wi-Fi services, Starbucks is finally getting onto the free Wi-Fi bandwagon. And I believe that will help the company sell a lot more mochas and lattes.

According to this story, “Customers can purchase a Starbucks Card, which is like a gift card to yourself, with a minimum of $5 on the card. Then you go online to register the card for the rewards program. The rewards program grants you up to two hours of consecutive access every day. The $5 on the card can be used to buy coffee, snacks or other goods from Starbucks. ” I love this idea. And I wouldn’t be surprised if Starbucks finds that people come to its stores more often and drink substantially more coffee.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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