Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Apple to Launch Wireless Beatles Games?

Posted by: Olga Kharif on June 23, 2008

Yes, I have no idea what such games would look like, either. But rumor has it that Steve Jobs & Co. is interested in creating a video game around the Beatles music catalogue. And that this game may have mobile versions.

According to a Financial Times report, Apple and another Beatles music owner, EMI, are currently in discussions with MTV Games, Activision and a number of wireless carriers. My bet, however, is on Electronic Arts, which has been a close collaborator of Apple’s on iPhone games. But whoever comes out with a Beatles game is almost assured instant success. FT predicts that the title could even “sway a battle between Activision and Electronic Arts.”

What I wonder about is, what kind of a game the music would work with. I just can’t imagine one of Beatles’ mellow strummings for peace gracing a first-shooter. You pull the trigger, and “Strawberry Feilds” comes on? No, that’s not going to work.

What about casual games? I can’t see Beatles’ ballads working well with those short games, either. Imagine playing “Bejeweled” or “Tetris” to annoying repetitions of chords from “Baby It’s You.” When you have lost, perhaps “Yesterday” comes on, with its lyrics, “Yesterday, love was such an easy game to play…”

TrackBack URL for this entry:

Reader Comments

Beatles fan

June 23, 2008 06:54 PM

Apple Corps != Apple Inc.

Steve Jobs has nothing to do with The Beatles, and this story has nothing to do with the iPhone.

Post a comment



BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



BW Mall - Sponsored Links

Buy a link now!