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Sonopia: It's Still Around

Posted by: Olga Kharif on April 8, 2008

Rumors are swirling today that yet another mobile virtual network operator (MVNO) — Sonopia — has bit the dust. Not so, says CEO Juha Christensen, a wireless industry veteran known for developing Symbian, the world’s most popular operating system for smartphones. “Sonopia has laid off some of its employees, but is still here… ,” he told me in an e-mail. In fact, the company is currently in discussions to expand into Europe, where MVNOs seem to fare better than in the U.S.

I would certainly be sorry to see Sonopia go, as the company has such an interesting business model: It lets anyone, be it a high-school football team or a large family, to start their own wireless service. As a service provider, you get your own-branded phones, customized content — and even a percentage of your subscribers’ fees. But, clearly, MVNOs aren’t in vogue right now. And the economic environment is making life for innovative companies like Sonopia even harder.

Reader Comments


April 8, 2008 5:48 PM

That is not true with what I haveheard, with all of Sonopias execs out of work and looking for new oportunities right now. Try interviewing a little wider...


May 12, 2009 1:25 AM

The fat lady has sung. Neat idea. Poor marketing, leadership and most important phone offerings. Can we offically call this MVNO "flat line" by now?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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