Watch Ads, While Charging Your Phone

Posted by: Olga Kharif on March 17, 2008

A reader recently flagged an interesting company. GC Media puts cell-phone charging stations at hotels and airports that can juice up 18 mobiles and iPods at a time. While their phone or music player is being charged, for 15 minutes or so, users can watch ads on the charging station’s 17-inch monitor.

This sounds like a great way to serve up ads. Customers get a useful service for free. And while their attention may wander, they are bound to watch some ads while making sure no one pinches their phone while it’s being charged.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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