Sprint: The Now Network

Posted by: Olga Kharif on March 17, 2008

Today, Sprint’s Chief Marketing Officer John Garcia took a bunch of questions in an online chat you can see here. Apparently, starting today, Sprint will launch a new advertising campaign, which will feature a new tagline, “Welcome to the Now Network.” CEO Dan Hesse will be the company’s spokesperson in the new ad.

With this ad campaign, Sprint will go in a new direction. The company will launch its Q-chat service, a next-generation push-to-talk feature, within weeks. And it will try to use this unique feature to differentiate its service from competitors’. “This is an evolution of our Sprint Speed theme with what we believe is a more understandable explanation of the benefits of being on the Sprint network,” Garcia said. “Our network is very capable of instantaneous messaging, both on push-to-talk and a variety of data services.” Apparently, Sprint will be trying to sell the Q-chat service to business customers, first and foremost.

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Reader Comments

Sjaak Blaauw

March 20, 2008 03:31 PM

The problem with an Ad campaign is that it actually has to be backed up. As a current customer and former shareholder of them i can only say. Shame on you Sprint. Customer Service well below par and userfriendliness of no importance to the company will make you lose customers now and future. Time to walk the talk or put yourself up for sale

SAR

June 4, 2008 11:40 PM

Sprint does need to get it's act together I have talked on many occasions with tech support staff that are clueless and should know what they are doing, also friendly staff at times is a problem, but I haven't had this problem to often, personally I think the staff has a serious amount of incompetence going on, and it's time corporate America starts to train staff better!

RudeV

July 18, 2008 11:05 PM

Personally, I believe Sprint to have excellent customer relations personnel. They deliver a comprehensive and real deal data package.

Phillip Harris

April 11, 2009 05:42 PM

No doubt about it! I think the now network with sprint is great. Deciding to launch the q-chat, and direct mail campaign will certainly be entertaining.

Samaya Tyson

April 24, 2009 09:15 PM

I feel that Sprint has great service, the technology that they have gives them a edge on other phone company's. Besides you can go anywhere with their phones.

jess

April 25, 2009 12:58 PM

i look forward to the new campaign. i've been with sprintpcs almost 10 years, and love 'em. Their phones haven't been the best, but with the samsung dash, palm pre and HTC Diamond 2 coming out, that could change. woot!

whitney

July 15, 2009 09:41 PM

soooooooooo not that coo but its so-so but catch u later

tom

August 1, 2009 11:41 PM

been with sprint for a 4 years, and i love it. best network i have been with. tried all the big 3.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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