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Meebo Just May Be This Year's Twitter

Posted by: Catherine Holahan on March 10, 2008

For awhile there, it seemed the chat room had died with AOL’s Internet access software. But, Meebo is bringing it back full force here in Austin. The Web-based instant messaging service is powering live discussion boards for every panel on the SxSW Interactive schedule.

Just as Twitter served as last year’s solution to keeping conference attendees in the loop, Meebo’s chat rooms are where this year’s visitors are turning to take the pulse of SxSw. “This is really good,” wrote dango3kyoudai about PostSecret founder Frank Warren’s March 10 keynote. “He has so much empathy.”

This morning, I caught up with one of the company’s three founders, Sandy Jen, and Daniel Bernstein, Meebo’s director of business development. It’s their first SxSw and they’re hoping the conference will catapult their service into the mainstream just as it did with Twitter last year.

Even before the conference, the nearly three-year-old site generated a ton of buzz. The company’s, funded by Sequoia Capital and Draper Fisher Jurvetson, is seen by roughly 29 million people a month thanks in large part to the branded chat rooms Meebo powers on social networks and on media sites such as “We launched it and it was with no funding and just the three of us,” says Jen. “Then it took off and then investors started to ping us.”

The additional SxSW traffic couldn’t come at a better time. Recently, the company began rolling out various forms of advertising to make money from the site. Among the new ad units: customized, branded backgrounds and buddy icons for the chat rooms. “For every one hundred people three of them click on the ad,” says Bernstein of the early results. That click through rate compares to one in every thousand or more for most sites.

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Reader Comments

Thereasa Fullmer

March 11, 2008 10:47 AM

I am excited for Meebo. Having been a user for the past two years I have seen it evolve into a very robust site that allows people not only to meld all of their IM services into one site, but now allow people of similar interests find each other. Their business model of listening to users and actually making changes they suggest will only boost their growth potential. I wish all companies did that!

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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