Twitter and Internet Business Models
Posted by: Rob Hof on January 02, 2008
Allen Stern at CenterNetworks and others wonder if microblogging phenom Twitter is toast. What’s the business model? they ask.
I think Jason Calacanis is right when he says that it probably doesn’t matter for a guy like Twitter creator Evan Williams, who can raise the money he needs to get the service to a large enough scale that some kind of advertising becomes the obvious model. Or at least getting bought by Facebook. But at the end of his post, he tosses in an important exception that too many people forget in the current era of Eyeballs 2.0:
* Note: if you’re not a player like Ev, and you don’t have unlimited access to capital do not take this advice and focus on building revenue streams.
Oh, OK. But doesn’t that eliminate the vast majority of Web services out there? And it kind of works against the implicit assumption that it’s so easy and cheap to do a startup, anyone can become the next Google or Facebook. I suppose it’s only right that the market should decide who’s a winner and who’s a loser, so I don’t disagree with Calacanis as much as Matthew Ingram does. But that’s a pretty wide gulf between business models—don’t bother making money/do bother making money—based only on the reputation of the entrepreneur, not the service itself. That part does feel kinda bubbly to me.