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Posted by: Cliff Edwards on January 6, 2008

The HDTV wars rage on. It didn’t take long for Sony Electronics’ competitors to trash its new organic light-emitting diode television at the annual Consumer Electronics Show.
Hours before Sony even held its late-afternoon press conference to announce it would begin selling its 11-inch OLED set immediately in the U.S., the company’s LCD rivals dismissed the promising OLED technology as irrelevant.
OLED increasingly is being used in cell phones and other very small screens because it is energy-efficient and doesn’t require a backlight to offering dazzling colors. Some see it as the next evolution of the LCD TV business, but it remains difficult to manufacture in larger screen sizes.
That hasn’t stopped Sony from flexing its technological muscle, with the Japanese consumer electronics giant showcasing a prototype 27-inch LED HDTV on Sunday. But executives at Sharp dismissed LED as “something to watch,” and warned that the technology conks out after just three years of use.
I grabbed a couple of Sony execs after their event to ask them about this claim, and they stressed their diminutive but stunning-looking set has a lifespan of 30,000 hours, or about 10 years.
The next question is, are there any takers for the $2,500 set that isn’t much bigger than a portable DVD player?

Reader Comments

OLED TV Reviews

January 7, 2008 12:22 AM

There will be plenty of takers. The early adopters will buy them despite any potential lifespan problems.


January 10, 2008 11:03 AM

Well I have seen the future, and it is 11 inches across. LCDs, Plasmas, and projection TVs will be extinct in 10-15 years, assuming it takes that long for OLED to be big, mass produced, and affordable. Sony's critics had better develop, buy, or license their own OLED technology or find another game to play.

Dark Lord

January 12, 2008 1:17 PM

I sow the 27 inch screen OLED TV photos and if they have the showcase prototype 90 % percent of the time they mafacture mass market product in 3 or 4 years after showing the first prototype. With it is distinct picture quality and size advantages I am sure they will be sold even with very high prices.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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