Posted by: Rob Hof on January 8, 2008
I haven’t been blogging quite as much the last few weeks, not that I ever would have been mistaken for Mike or Om. I’ve always tended to post in spurts, not having the mental discipline or enough remaining brain cells to disengage from writing longer pieces for the magazine to blog on the topics of the day, day in and day out. Sometimes I blame myself for being lazy, but since I’m working more than ever, that can’t be it.
Now, a post today from Steve Rubel helps me understand why I’ve been reticent to do the blogpile thing lately even on topics I’m interested in. …
In "The Lazysphere and the Decline of Deep Blogging," Steve laments the tendency of more bloggers to post on a hot topic without really saying anything new. You see this every day on Techmeme. Don't get me wrong. Techmeme is fantastic at gathering together a lot of opinion on a hot topic all in one place, and there are usually more than enough jewels amid the pebbles to make it worthwhile. No surprise, though, some folks are gaming it a bit just to get traffic, as Steve notes:
Somewhere circa 2006 the tech blogger mindset shifted - at least among the majority. People who used to work hard creating and spreading big ideas resorted to simply regurgitating the same old news over and over again, often with very little value add. It's almost like we stopped the real work of reading, thinking and writing in favor of going all herd, all the time.
As a lot of commenters point out, it takes real time and mental energy to post intelligently. At least it does for me. And I will freely admit that after years of blogging, I'm still learning how to do it like the masters.
For now, like Steve has already been doing for awhile now, I'm going to try to post more thoughtfully, on things that seem interesting to me even if they haven't yet shown up on Techmeme. I hope that won't mean less often, like it has lately. In fact, I'd really like to post more often. But rather than just post the kind of things that will continue conversations, I'd like to try to start them, too.