CES Dispatch--Blu-ray's Victory?

Posted by: Cliff Edwards on January 7, 2008

A very gracious Sir Howard Stringer, CEO of consumer giant Sony Corp., today didn’t want to dwell too much on Blu-ray’s apparent victory over rival high-definition DVD format HD DVD. In a reference to President’s Bush’s early declaration of victory in the Iraq War, Stringer noted one shouldn’t unfurl the mission accomplished banner just yet. And he pointed out that the majority of consumers still do not understand the benefits of high-definition DVDs at all.
But one question that continues to nag Blu-ray backers is whether they ponied up a lot of money to gain the crucial Warner Brothers exclusive backing they received last week. Stringer in a press conference with a couple dozen journalists evaded the question when I asked him directly whether Warner received cash or incentives. His comment: “You just are going to have to take it at face value. They (Warner) thought the format was the superior format and they did it for the best interests of the consumer.”
Still, one wonders why Warner suddenly decided after more than a year of waffling that Blu-ray was superior. Was their switch also in the best interest of Warner? I’m betting we’ll be hearing more about this over the next few months as Toshiba gears to try to keep HD DVD from fading into oblivion.

Reader Comments

U AYE MYINT,MYANMAR

January 13, 2008 5:45 AM

I am a SONY enthusiast.I have been with Sony before Sony and Phillip invented CD laser disc in about 1982 while I am in the Netherlands studying one year's water engineering course.I have different kinds of sony models come and go in my hand.Now it comes blue ray disc.Sony lost in Video tape format VHS and BETAMAX war.Sony gains in compact video tape market.Sony video 8 mm tape is superb and it is still going strong and I even still used this format with my camcorder though there are many digital mini disc.I hope this time the Blue Ray Disc will be last long and accept by many consumers. The best thing recently I love most is Sony's Cybershot T200 with its face detection and smile shutter technology.
Long live sony

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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