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CES Dispatch--Bang & Olufsen's $55K TV

Posted by: Cliff Edwards on January 9, 2008

OK, if you have to ask the price, you should probably shouldn’t be shopping in Bang & Olufsen’s stores. And if you’re really on a budget, the company’s new BeoVision 4 plasma television without accompanying speakers will only set you back $7,500 for the 50-inch screen or $13,500 for the 65 incher.
But you’re sure to make a few neighbors jealous with B&O’s new Automatic Color Management system that self-adjusts the set’s color temperature every 100 hours of viewing. In a private demonstration Tuesday night, the TV envy was evident as a tiny mechanical arm with a camera eye at the end swung down from behind the top center of the aluminum frame to measure and test the on-screen picture.
It’s an interesting take on a common theme here at the Consumer Electronics Show of simplifying the consumer experience through technology enhancements.
Of course, with B&O, you must pay a lot for that goodwill. After adding in a new BeoLab 10 triangular center channel speaker and all the surround-sound equipment the company offers, your pockets will be $55,000 lighter. It’s the price you pay for glamor.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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