T-Mobile @ Home: New Users Magnet

Posted by: Olga Kharif on December 7, 2007

This year, AT&T has been luring customers away from its rivals with Apple’s iPhone. But, it turns out, its much-smaller competitor, T-Mobile, has been grabbing customers from other wireless telcos, too.

The U.S.’s fourth-largest wireless carrier just released some statistics on its T-Mobile @ Home service. Introduced over the summer, the service lets people make calls using T-Mobile hotspots as well as its cellular network.

And it turns out, the service is attracting lots of new customers: About 45% of @ Home subscribers are new to T-Mobile. The company wouldn’t release its @ Home subscriber numbers, but says they’ve exceeded its internal projections. @ Home appears to be a success — and a service that other wireless carriers might want to introduce to stem customer defections.

Reader Comments

aeonsafe

December 18, 2007 2:11 PM

I upgraded to @ Home. It works well 50% of the time. It does not work 50% of the time. T-mobile needs to improve reliability.

This technology has promise.

jaghorse

June 8, 2009 6:40 PM

T-Mobile@Home is a total joke. It rarely works, when the router goes down as it often does, you have no phone, internet, etc. You have to power cycle the router, sometimes every few minutes, sometimes you don't have a phone for minutes, hours, days - you just never know. T-mobile claims they have had no complaints, but when you research online - compliant after complaint on various forums. T-mobile absolutely unwilling to do anything about it - but they want your money pronto - disgraceful company and the worst customer service, in fact you should call it the customer abuse line.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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