T-Mobile @ Home: New Users Magnet

Posted by: Olga Kharif on December 07

This year, AT&T has been luring customers away from its rivals with Apple’s iPhone. But, it turns out, its much-smaller competitor, T-Mobile, has been grabbing customers from other wireless telcos, too.

The U.S.’s fourth-largest wireless carrier just released some statistics on its T-Mobile @ Home service. Introduced over the summer, the service lets people make calls using T-Mobile hotspots as well as its cellular network.

And it turns out, the service is attracting lots of new customers: About 45% of @ Home subscribers are new to T-Mobile. The company wouldn’t release its @ Home subscriber numbers, but says they’ve exceeded its internal projections. @ Home appears to be a success — and a service that other wireless carriers might want to introduce to stem customer defections.

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Reader Comments

aeonsafe

December 18, 2007 02:11 PM

I upgraded to @ Home. It works well 50% of the time. It does not work 50% of the time. T-mobile needs to improve reliability.

This technology has promise.

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BusinessWeek writers Peter Burrows, Cliff Edwards, Steve Hamm, Rob Hof, Olga Kharif, Steve Wildstrom, Aaron Ricadela, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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