T-Mobile @ Home: New Users Magnet
Posted by: Olga Kharif on December 07, 2007
This year, AT&T has been luring customers away from its rivals with Apple’s iPhone. But, it turns out, its much-smaller competitor, T-Mobile, has been grabbing customers from other wireless telcos, too.
The U.S.’s fourth-largest wireless carrier just released some statistics on its T-Mobile @ Home service. Introduced over the summer, the service lets people make calls using T-Mobile hotspots as well as its cellular network.
And it turns out, the service is attracting lots of new customers: About 45% of @ Home subscribers are new to T-Mobile. The company wouldn’t release its @ Home subscriber numbers, but says they’ve exceeded its internal projections. @ Home appears to be a success — and a service that other wireless carriers might want to introduce to stem customer defections.