The Analog TV Problem

Posted by: Olga Kharif on October 16, 2007

Today, the Federal Communications Commission has fined a number of retailers including RadioShack, Fred Meyer Stores and Boscov’s. These retailers failed to post special labels on their analog-only televisions notifying consumers that, come 2009, their TVs will stop working.

Remember, on Feb. 19, 2009, the TV broadcasting industry is supposed to switch from analog signals to digital. To be able to receive programming, consumers will need TVs with digital tuners. Owners of older TV sets, with only analog tuners, will need to invest into special converter boxes.

Unfortunately, many consumers are still not aware of the Feb. 19 deadline. As of June, RadioShack, for one, failed to post special, FCC-mandated warning labels onto its analog-only TVs. A lot of other retailers are failing to comply as well. As a result, some consumers may be buying analog televisions not realizing that these devices will stop working in a little over a year.

Just how many U.S. consumers will be taken by surprise by the February deadline? My bet is, many. Next two years could prove to be a boon for TV retailers, as many Americans upgrade to new, all-digital TV sets. We could also see quite a few people — those who just bought their new, analog-only TVs — get very angry. The American TV retail industry could have a problem on its hands.

Reader Comments

tanya

March 9, 2008 1:24 PM

Will they work if you have a Comcast Digital Cable box or do you have to get an additional box for your television to work after February 2009?

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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