Helium: Striving for Accuracy in Community Journalism

Posted by: Olga Kharif on October 9, 2007

Web sites that let their users write and publish news stories are flourishing (In fact, as my colleague Catherine Holahan writes today, MSNBC just purchased such a site, Newsvine.)

One issue with these sites, of course, is, How do you make sure your users write accurate and high-quality entries? One site, Helium, has come up with an innovative solution: Its community rates stories on the site based on quality — and the contributors’ pay is based on these ratings. The higher-quality your story, the higher portion of the company’s ad revenues you get.

Alas, today, the site mostly features Google ads. But I’ve also spotted ads for jobs site Monster and Web-calling service Vonage. I wonder just how much the site’s top bloggers do end up getting paid.

Reader Comments

Tim Archambault

October 9, 2007 3:19 PM

Interesting. Intuition tells me that they are serving remnant ads for Monster and Vonage but I may be wrong. If so, bloggers won't be getting rich any time soon with an average CPM around $2-3. I've bookmarked Helium for future reference though. Thank you.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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