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Will the Mortgage Mess Hit Online Advertising?

Posted by: Rob Hof on August 27, 2007

Rafat Ali at paidContent.org mentioned the possibility a couple weeks ago, but a Financial Times article raises the issue anew: Will the subprime mortgage meltdown singe online advertising? Given that mortgage lead generators such as LowerMyBills, not to mention lenders themselves, are among the largest online advertisers, it sure seems possible. It’s also possible that there’s such a long tail in online ads, and generally so much advertising is moving online, that the impact won’t be that great. But I wouldn’t count on it. Advertising, after all, is the prime business model not only for giants like Google and Yahoo, but for nearly every aspiring Web startup in the land.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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