Who's Afraid of Google Cover Stories?

Posted by: Rob Hof on August 31, 2007

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Hmm, haven’t I seen that headline and story in the Economist before? (Actually, Wired can claim the headline first, as far as I can tell, though not on a cover and for a different kind of piece.) It’s hard to fault the contents of the Economist stories as far as they go. But as John Battelle, who literally wrote the book on Google (and to whom I and anyone else who has since written on Google are forever indebted), notes: “The conclusions and coverage are, well, familiar.”

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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