Sprint's Xohm: The Mother of All Dragons?

Posted by: Olga Kharif on August 15, 2007

The Web is humming with rumors that Sprint will unveil a new WiMax services brand called Xohm tomorrow. That begs the question: What does Xohm mean?

A quick Google search reveals that the word denotes a legendary road or a mother of all dragons. If the rumors are indeed true, and Xohm is launched, I foresee a lot of fire-breathing, dragon-slaying jokes coming Sprint’s way. In fact, I expect to have to write stuff like “… and with Xohm, Sprint hopes to fry its competition,” and “Sprint hopes that Xohm will blaze — no pun intended — a trail…” myself.

Reader Comments

xing xong

August 16, 2007 7:36 AM

Xactly.

Abhishek

August 17, 2007 4:19 PM

Yeah they will blaze the competition.
Read my analysis here:

http://abhishek.tiwari.com/2007/08/16/sprints-xohm-why-should-you-care/

Abhishek

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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