Scoble Takes Over Facebook

Posted by: Rob Hof on August 9, 2007

Blogger Dare Obasanjo complains that Robert Scoble has taken over his news feed at Facebook, with half his update listings belonging to the uberblogger and and veep at online video network PodTech. That’s because Scoble has something like 4,600 Facebook friends (myself included). In Facebook’s parlance, Scoble’s a whale. He’s sorry, but already there’s a new group on Facebook called “Scoble’s feed victims.” It’s “for all those who can’t see what any of their other friends are doing because they are drowning in posted videos, URLs, status updates, application adds/deletes, and other facebook notifications from Robert Scoble.” It has 23 members, including, I see on my news feed, a new member … Robert Scoble. Just can’t get away from this guy.

But seriously. Although I’m personally interested in what Scoble’s doing, there’s going to be a need before too long for Facebook and other social services to dispense with this “friend” conceit and let people designate categories of people more finely. Would be nice, for instance, to have different feeds for my real friends, my colleagues, and, say, media personalities—or whatever categories we need to set up. Not just nice, actually. Crucial. Whoever provides it first will be in position to lock me in, not because I don’t have a choice but because I do.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.

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