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Internet Portals Aren't Dead Yet

Posted by: Rob Hof on August 14, 2007

The surprise news that Yahoo! managed to beat Google in the University of Michigan’s American Customer Satisfaction index makes me and others like Andy Beal wonder if news of the death of portals was premature. It appears that Yahoo’s breadth of services appeals to a lot of people, while Google’s plain-jane search page doesn’t thrill them as much.

I never did understand why a lot of Internet leaders thought there wasn’t still utility in aggregating stuff on the Web in some way, and the success of feed readers, NetVibes, and other aggregators (if not iGoogle, Google’s personalized home page, which many people apparently don’t know about yet) only seems to prove it. Maybe Net-savvy folks theoretically want to avoid getting corraled into one place. But if that one place still has a lot of good stuff, they’ll keep coming.

Reader Comments


August 18, 2007 11:37 AM

I've got pages set up at Yahoo and Google, but I stop using them because I get sick of logging in and out since I also maintain accounts for clients and work.

I've yet to find a aggregator that feeds stuff I like. My RSS feeds are pretty lame as well. I scan about 800 headlines a day, and only look at maybe 10.

Google News Alerts work a little better, but still a lot of repetition, and few page visits to read the whole article.

For the most part, I find I visit here, Pampelmoose and SFGate for most content.


August 21, 2007 8:13 AM


As you can see from my email address, I am a Yahoo! guy. I've been using them as my email service for over 4 years. Though, I recently discovered "myAOL". It is really great! AOL did something right. It is my personal homepage which I just drag in RSS feeds, bookmarks, etc. For example, I have my "To Do" list, I get RSS feeds of the local weather, BusinessWeek headlines, YouTube's "most popular", horoscopes, and my favorite blogs. I can arrange them anyway I like using my mouse. I suggest you check it out, though you have to login so that might deter you, though AOL is now free (mail too). But trust me, it's worth it.

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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