Family Plans... For Wireless Devices

Posted by: Olga Kharif on August 8, 2007

Lots of us currently buy family wireless plans. But if Sprint Nextel has its way, we’ll soon be buying wireless plans for devices. That’s right: In a couple of years, you might buy a plan for your household of five: a digital camera, a cell phone, a DVD player, an Xbox and a music player.

Atish Gude, senior vice president of mobile broadband operations at Sprint, believes that all these devices will soon be able to access wireless networks. And Sprint plans to offer “family of devices” wireless connectivity plans when it launches its WiMax wireless network next year.

Other experts I’ve talked to recently believe that other types of wireless broadband networks — cellular, Wi-Fi, others — might lend themselves to similar use. Talk about redefining words “family plan.”

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Bloomberg Businessweek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, and Douglas MacMillan, dig behind the headlines to analyze what’s really happening throughout the world of technology. Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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