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Amp'd On The Auction Block

Posted by: Olga Kharif on July 20, 2007

Amp’d creditors have, apparently, decided to break the company into parts and to sell those separately. Turns out, there are very few takers for the business as a whole (duh… the company’s business model doesn’t work).

But, apparently, there are takers for the Amp’d Live part of the business. That includes Amp’d exclusive applications and content. That content was a big reason why young consumers signed up for Amp’d wireless service in the first place. My bet? That Verizon Wireless, effectively forcing Amp’d into bankruptcy, will scoop that up. But Amp’d Live could also prove handy for a rival carrier (one Japanese carrier uses Amp’d Live already) or a mobile content provider.

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Reader Comments


July 20, 2007 08:34 PM

I agree that the live part is the only interesting part of their business and could be a strategic piece for anyone trying to get into the content and apps space asap.

You mention Japan, and actually the Japanese where scratching their heads as the content offered was considered inferior to what has been available there for the past 5 years. That and many other dumb business decisions is what brought them down

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BusinessWeek writers Peter Burrows, Cliff Edwards, Olga Kharif, Aaron Ricadela, Douglas MacMillan, and Spencer Ante dig behind the headlines to analyze what’s really happening throughout the world of technology. One of the first mainstream media tech blogs, Tech Beat covers everything from tech bellwethers like Apple, Google, and Intel and emerging new leaders such as Facebook to new technologies, trends, and controversies.



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