Amp'd On The Auction Block
Posted by: Olga Kharif on July 20, 2007
Amp’d creditors have, apparently, decided to break the company into parts and to sell those separately. Turns out, there are very few takers for the business as a whole (duh… the company’s business model doesn’t work).
But, apparently, there are takers for the Amp’d Live part of the business. That includes Amp’d exclusive applications and content. That content was a big reason why young consumers signed up for Amp’d wireless service in the first place. My bet? That Verizon Wireless, effectively forcing Amp’d into bankruptcy, will scoop that up. But Amp’d Live could also prove handy for a rival carrier (one Japanese carrier uses Amp’d Live already) or a mobile content provider.